What do HP, FedEx and Google have in common? They are market leaders who were either born or grew exponentially during past depressions and recessions. Their secret? They all believe in the principle that “within every crisis there are great opportunities”.

You see in a downturn, there are those who look beyond the obvious “How do I reduce my costs?”, possessing the discipline to ask better questions, such as: “How do I keep and attract more customers in a downturn?” If this sounds like you, here are three practical tips to get some answers and perhaps find some of those hidden opportunities for yourself. continue reading »