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	<title>Ascent Group Consulting</title>
	<link>http://www.ascentgroup.ca</link>
	<description>Creating Customer Value through Innovative Perspectives and Strategies</description>
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		<title>Ascent at innoVasion 2009</title>
		<description><![CDATA[Paul presented “Think You’re Special?  Fact &#038; Fiction of Being Truly Unique”.
Here’s a quick synopsis:
We’ve all heard it from all quarters: “Follow your passions and you will succeed.” This is but half of some very sound advice. Here’s the other half: Just because you love doing something, are good at it, or know it’s [...]]]></description>
		<link>http://www.ascentgroup.ca/2009/11/18/join-us-at-innovasion-2009/</link>
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		<title>Ascent at IxDA International Conference</title>
		<description><![CDATA[February 8, 2009 &#124; IxDA International Conference
In early February, Paul A. Joo spoke on Service Design &#38; Usability at the Interaction’09&#124;Vancouver conference hosted by the Interaction Design Association.
To view a slideshow of Paul’s presentation, click here.
If you’d prefer a downloadable PDF of the slide deck, click here.
A video of the presentation will soon be posted [...]]]></description>
		<link>http://www.ascentgroup.ca/2009/02/20/ixda-interaction09/</link>
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		<title>Value Creation – Transforming Crises into Opportunity</title>
		<description><![CDATA[What do HP, FedEx and Google have in common? They are market leaders who were either born or grew exponentially during past depressions and recessions. Their secret? They all believe in the principle that “within every crisis there are great opportunities”.
You see in a downturn, there are those who look beyond the obvious “How do [...]]]></description>
		<link>http://www.ascentgroup.ca/2009/02/04/value-creation-%e2%80%93-transforming-crises-into-opportunity/</link>
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		<title>Dreaming of scoring a big client? Are you ready to service them?</title>
		<description><![CDATA[Everyone dreams of landing that big client: the fame and fortune and open doors to a whole new world of opportunity. If only you could land that first big fish…But as Oscar Wilde so wisely stated, “There are only two tragedies in life: one is not getting what one wants, and the other is getting [...]]]></description>
		<link>http://www.ascentgroup.ca/2008/12/05/scoringservicing-a-big-client/</link>
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		<title>Pearls of Wisdom &#8211; Advice &amp; Family business</title>
		<description><![CDATA[“Take pride in what you do”. “Hard work brings success.” “Honesty is the best policy”.
These words of wisdom will undoubtedly sound familiar to anyone that has grown up in or around a family business. And at face value, they are all in fact sound pieces of advice. Interpreting them successfully in the context of your [...]]]></description>
		<link>http://www.ascentgroup.ca/2008/09/18/pearls-of-wisdom/</link>
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		<title>Financing – Cents &amp; Sensibility</title>
		<description><![CDATA[We’ve all heard the old adage, “A dollar saved is a dollar earned”. But many of us forget its distant cousin: “A dollar needlessly borrowed is two dollars actually spent.” Remembering this one comes in very handy when it comes to contemplating financing.
If you’re like most businesses interested in financing, it seems to make the [...]]]></description>
		<link>http://www.ascentgroup.ca/2008/08/01/financing-cents-sensibility/</link>
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		<title>Gaining Competitive Insights with Market intelligence 2.0</title>
		<description><![CDATA[As an agile business owner, there’s never been a better time to harness web technology. Turn any corner and you are faced with better and brighter ways to handle your finances, manage client relations, and even beef up your marketing – a veritable cornucopia of possibilities. Ahhh, if only it were that simple &#8230;
Which ones [...]]]></description>
		<link>http://www.ascentgroup.ca/2008/06/01/market-intelligence-only-a-click-away/</link>
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		<title>Ready to Wrap &#8211; Preparing your business for sale</title>
		<description><![CDATA[Scenario: You are the owner of a company. You thought at one time that you would wish to hold on to your business forever. You now find yourself appreciating that “forever” is a very, very long time.
And with the competitive pressures of globalization and industry consolidation squeezing many businesses out of the market, you and [...]]]></description>
		<link>http://www.ascentgroup.ca/2008/04/29/ready-to-wrap-preparing-your-business-for-sale/</link>
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		<title>7 Principles of Leadership</title>
		<description><![CDATA[Honesty &#38; Justice 義
Be acutely honest throughout your dealings with all people. Believe in justice, not from other people, but from yourself. To the true Samurai, there are no shades of gray in the question of honesty &#38; justice. There is only right and wrong.
Polite Courtesy　礼
Samurai have no reason to be cruel. They do not [...]]]></description>
		<link>http://www.ascentgroup.ca/2008/02/19/7-principles-of-bushido/</link>
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		<title>Managing Branding: What&#8217;s the mortar of your brand?</title>
		<description><![CDATA[Fancy logos and brochures no substitute for delivery on your promise 
When people think about branding, most think of brand leaders such as Coca-Cola or Nike. The reason? They have a sharp logo, a catchy slogan, and a powerful mission statement coupled with big-time advertising and lots of buzz. But is that all there is [...]]]></description>
		<link>http://www.ascentgroup.ca/2008/02/02/managing-branding-what%e2%80%99s-the-mortar-with-your-brand/</link>
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